What We Expect

Documented Experience & Proven Expertise

A verifiable track record of successful work, backed by references, case studies, or a strong portfolio in LinkedIn, newsletters (Beehiiv, Substack, or similar), or social media content marketing.

Autonomous Execution

Ability to take high-level strategy and execute without micromanagement while maintaining accountability. This includes a strong commitment to ethical content creation, transparency, and maintaining trust in all engagements.

Platform-Specific Knowledge

Deep understanding of LinkedIn, Beehiiv, and broader newsletter growth strategies.

Authority Building & Thought Leadership

Crafting content that positions clients as industry leaders, adapting to their voice, and ensuring their persona is authentically represented.

Ghostwriting & Adaptability

Writing content that aligns with content pillars, adjusting to different voices and tones while maintaining consistency.

Fluency in Written and Spoken English

Strong command of English to ensure clear, professional communication across all content and client interactions.

Cultural Sensitivity & Integrity

Ensuring messaging is inclusive, globally relevant, and resonates across diverse audiences with a high level of ethical responsibility.

Analytical & Iterative Mindset

Ability to test, analyze, and optimize content based on performance metrics.

Strong Communication & Reliability

Ability to meet deadlines, provide updates, and collaborate effectively within a remote team environment.