A verifiable track record of successful work, backed by references, case studies, or a strong portfolio in LinkedIn, newsletters (Beehiiv, Substack, or similar), or social media content marketing.
Ability to take high-level strategy and execute without micromanagement while maintaining accountability. This includes a strong commitment to ethical content creation, transparency, and maintaining trust in all engagements.
Deep understanding of LinkedIn, Beehiiv, and broader newsletter growth strategies.
Crafting content that positions clients as industry leaders, adapting to their voice, and ensuring their persona is authentically represented.
Writing content that aligns with content pillars, adjusting to different voices and tones while maintaining consistency.
Strong command of English to ensure clear, professional communication across all content and client interactions.
Ensuring messaging is inclusive, globally relevant, and resonates across diverse audiences with a high level of ethical responsibility.
Ability to test, analyze, and optimize content based on performance metrics.
Ability to meet deadlines, provide updates, and collaborate effectively within a remote team environment.
You don’t just post content; you make sure it gets seen, engaged with, and sparks conversations. You take on the role of the client, building their authority and thought leadership as a founder or executive, ensuring all interactions reflect their expertise, values, and persona authentically. This role demands a high level of integrity, sensitivity, and common sense, as you are directly representing the client's voice and public image.
Managing LinkedIn and newsletter communities.
Replying to comments, fostering authentic and culturally sensitive conversations with a high level of integrity, and ensuring a human-centered approach.
Building and maintaining relationships with key audience members.
Spotting engagement opportunities (threads, partnerships, collaborations).
Driving discussions and amplifying visibility through networking.
A high-level content strategist and writer specializing in LinkedIn personal branding. You know what makes a post go viral, how to hook a reader in the first two lines, and how to turn founders and executives into thought leaders.
Writing engaging, high-performing LinkedIn posts.
Understanding LinkedIn’s algorithm and engagement triggers.
Personal brand storytelling and strategic positioning.
Adapting to different voices and tones.
Using audience insights to refine content strategy.
You write compelling, high-retention newsletters that turn readers into subscribers, and subscribers into customers. You know how to balance storytelling, authority-building, and conversion.
Ghostwriting content that aligns with content pillars, adapting to different voices and tones, and ensuring consistency across all touchpoints.
Writing and structuring newsletters for engagement and retention.
Audience segmentation and personalization.
Conversion-driven copywriting.
Cross-referencing content and engagement efforts to create a self-sustaining audience growth and retention system.
You know that a strong personal brand is more than just words; it’s also the visuals. You create compelling graphics, brand elements, and social media visuals that make content stand out.
LinkedIn and newsletter-specific visual branding.
Creating compelling carousels, infographics, and post images.
Strong grasp of design psychology and visual storytelling.
Experience with Canva.
Ability to maintain consistent branding across multiple channels for several different clients.