You don’t just post content; you make sure it gets seen, engaged with, and sparks conversations. You take on the role of the client, building their authority and thought leadership as a founder or executive, ensuring all interactions reflect their expertise, values, and persona authentically. This role demands a high level of integrity, sensitivity, and common sense, as you are directly representing the client's voice and public image.
Managing LinkedIn and newsletter communities.
Replying to comments, fostering authentic and culturally sensitive conversations with a high level of integrity, and ensuring a human-centered approach.
Building and maintaining relationships with key audience members.
Spotting engagement opportunities (threads, partnerships, collaborations).
Driving discussions and amplifying visibility through networking.
A ghostwriter specializing in LinkedIn personal branding. You know what makes a post go viral, how to hook a reader in the first two lines, and how to turn founders and executives into thought leaders.
Writing engaging, high-performing LinkedIn posts.
Understanding LinkedIn’s algorithm and engagement triggers.
Personal brand storytelling and strategic positioning.
Adapting to different voices and tones.
Using audience insights to refine content strategy.
You know that a strong personal brand is more than just words; it’s also the visuals. You create compelling graphics, brand elements, and social media visuals that make content stand out.
LinkedIn and newsletter-specific visual branding.
Creating compelling carousels, infographics, and post images.
Strong grasp of design psychology and visual storytelling.
Experience with Canva.
Ability to maintain consistent branding across multiple channels for several different clients.